Overcome cross-border purchase barriers and win over new e-buyers
In an increasingly global and complex e-commerce market, expanding internationally or in Overseas France is no longer enough. You also need to address the main purchasing barriers that slow down conversion and loyalty. Two key levers meet both customer expectations and e-retailers' challenges: all-inclusive (Delivered Duty Paid) home delivery, and a simple, reassuring return policy.
Colissimo supports you in this approach with solutions designed to enhance the customer experience at every step. Are you truly where your customers expect you to be?
New international shopping behaviours
International e-buyers are increasingly sensitive to transparency and logistical fluidity — including returns. If something doesn’t suit them, they don’t hesitate to abandon their basket.
- 77% of e-buyers say that having to pay duties and taxes on delivery has already been a barrier to purchase.
- 59%* of e-buyers have abandoned a basket for this reason.
- 52% are discouraged by return policies they find too restrictive.
- 27% say they don’t return a product if fees apply.
3 concrete actions to remove purchase barriers
- Display an all-inclusive price at checkout with the Delivered Duty Paid (DDP) option
- Offer a simple and accessible return process
- Highlight your return policy at the start of the purchasing journey
The DDP option: home delivery that reassures and converts
- 90% of e-buyers prefer to pay duties and taxes at the time of order
- 62% would be more likely to shop online if duties and taxes were included at checkout
- 85% prefer shopping on websites that include duties and taxes in the order
When paired with the Colissimo Home delivery offer for international and overseas destinations, the DDP option helps you:
- Reduce parcel refusals
- Cut reshipping costs
- Increase your conversion rate
E-commerce returns: an often-overlooked lever for acquisition and loyalty
- 10%: global cross-border return rate
- +36%: projected growth in the returns market by 2029
- 22% of e-buyers would be more inclined to shop cross-border if the return policy was clearly stated on the brand’s website
Colissimo’s International and Overseas Return service guarantees: traceability, simplicity, no reimport fees for parcels subject to duties and taxes and a large number of drop-off points so your customers can return their parcels with ease
Discover the International Return offer Discover the Overseas Return offer
Ready to grow your e-commerce business?
Combining DDP delivery and an accessible return policy helps remove barriers to international online shopping. With Colissimo, you’re truly where your customers expect you to be – thanks to a wide-reaching offer available to 220 destinations and a full range of services to secure your deliveries.
Want to know more? Get in touch with your usual sales contact.
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What is DDP and why is it useful?
It’s a delivery option where the seller covers duties and taxes. The customer pays everything at checkout = no surprises at delivery, no risk of parcel refusal.
Why is DDP important?
Because it reassures e-buyers when purchasing online. 62% say they would order more often if duties and taxes were included upfront.
In which countries is DDP available with Colissimo?
31 global destinations: South Africa, Algeria, Saudi Arabia, Australia, Bahrain, Brazil, Canada, China, South Korea, Egypt, UAE, USA, Hong Kong, India, Indonesia, Israel, Japan, Kuwait, Morocco, Mexico, Nigeria, Norway, New Zealand, Oman, Philippines, Singapore, United Kingdom, Switzerland, Tunisia, Turkey, Thailand.
And 7 destinations in Overseas France: Guadeloupe, Martinique, Mayotte, Réunion, French Guiana, Saint-Martin, Saint-Barthélemy.
Why are returns just as important?
They’re a reassurance factor: a simple return = more trust = more orders and better customer loyalty.
Sources : Les carnets de l’économie 10/2024 - Le coût des retours : un défi pour l’e-commerce / IPC Cross Border Survey 2024 Australia / Etude ESW Asendia 2024 18 pays dans le monde / Etude ETOM réalisée sur 600 e-acheteurs résidant en Outre-mer – avril 2025
