Reusable packaging: make a splash by reinventing the way you package your products!
E-commerce has revolutionised the way we shop. It now takes just a few clicks to order a product and have it delivered quickly to the address of your choice. More than just a trend, e-commerce, with annual growth of 8.4%(1) in the second half of 2024, is now an integral part of consumers' daily lives: 96% of French households received at least one parcel in 2023(2). This model is a win-win situation: e-shoppers benefit from a wide choice of products and a fast, personalised shopping experience, while e-tailers benefit from a unique opportunity to digitalise their sales and access a global market, thereby expanding their audience. However, behind this success lies a reality that is often overlooked: the environmental impact of deliveries.
In 2023, almost 1.7 billion parcels(3) were shipped in France, resulting in a significant increase in packaging waste. Cardboard, plastic and other protective materials used during deliveries are increasingly accumulating in our waste processing centres, generating around 1 million tonnes of CO2 per year(4). One of the main contributors to this figure is single-use packaging, which is essential in the e-commerce supply chain, but particularly damaging to the environment. In fact, 39%(5) of the overall CO2 impact of a parcel's life cycle is attributed to its single-use packaging.
This disposable model needs to be rethought. It is now essential for companies in the e-commerce sector to adopt environmentally-friendly practices to reduce their carbon footprint. What's more, with 66%(6) of e-buyers saying it's crucial to do something for the environment, meeting these expectations is becoming a strategic priority. In this context, quick and easy-to-implement solutions such as Hipli and Opopop's reusable parcels are an essential alternative.
Reusable packaging: a simple, virtuous solution for limiting the use of raw materials
The principle is simple: instead of being thrown away after a single use, the packaging is recovered, cleaned and can be reused several times. This system creates a virtuous loop and considerably reduces waste production.
What are the advantages of reusable packaging?
By opting for reusable packaging, e-tailers are helping to :
- Drastically reduce waste production: Each reused pack means one less pack to manufacture and dispose of.
- Preserve natural resources: By limiting the consumption of raw materials (wood, oil, etc.), reusable packaging helps to preserve ecosystems.
- Reduce carbon footprint: Manufacturing new packaging generates CO2 emissions. Reusing packaging considerably reduces these emissions.
But the benefits of reusable packaging are not limited to the environment. There are also economic benefits:
- Reduced costs: In the long term, reusing packaging means substantial savings on the purchase of new materials.
- Improved brand image: By adopting an eco-responsible approach, e-tailers stand out from the competition and strengthen their brand image in the eyes of consumers.
- Building customer loyalty: Consumers are increasingly aware of environmental issues. By offering sustainable solutions, e-tailers can meet their expectations and strengthen customer loyalty.
Hipli and Opopop: pioneers in reusable packaging
To help e-tailers make the transition to a more sustainable model, a number of innovative companies are offering reusable packaging solutions. Among them, Hipli and Opopop, both 100% French, stand out for their expertise and commitment to the environment.
Hipli and Opopop put to the test: the Reposte label
Now that you've discovered Hipli and Opopop, you should know that certain references from these two committed players have been rigorously assessed and certified by La Poste.
Hipli and Opopop are among the first companies to be awarded the Reposte label. This label certifies the quality, durability and compliance with environmental standards of reusable packaging throughout the postal network. By choosing Reposte-labelled products, you can be sure of :
- Impeccable quality: Each item of packaging undergoes rigorous checks to guarantee its solidity and reliability in La Poste's industrial process.
- An eco-responsible approach: Reposte packaging is designed to be reused several times, considerably reducing your environmental impact.
- Total transparency: The Reposte label also allows you to clearly communicate your commitment to the environment to your customers.
Opt for more than just delivering your customers' parcels.
With Colissimo, you choose performance, reliability and responsibility across the entire e-commerce value chain.
To find out more about our partners' reusable packaging, contact your usual sales contact.
Not yet a customer? Fill in our contact form to be put in touch with an expert.
Sources:
(1) Fevad 2023
(2) Panel Colis 2023
(3) ARCEP 2023
(4) ADEME 2023
(5) Life Cycle Assessment (LCA) commissioned by La Poste/Colissimo - February 2023
(6) Prospects for Delivery 2024 study - IFOP