Opopop | Reduce the environmental impact of your deliveries with reusable and returnable parcels

Reducing single-use packaging

Unlike cardboard packaging, which is used only once and discarded once the parcel has been opened, Opopop packaging is made from hard-wearing technical fabrics, specially designed to withstand several delivery and return cycles. Each package is carefully cleaned designed to be used up to 100 times⁽³⁾ on average. Thanks to this model, you can considerably reduce the volume of waste generated by your shipments: a single Opopop reusable parcel avoids up to 5 kg⁽³⁾ and repackaged after each use, guaranteeing maximum durability. Opopop parcels are of waste during its life cycle, while reducing CO2 emissions by 89%⁽³⁾ compared with a recycled cardboard delivery for each e-commerce order.

Easy to use and an exceptional return rate

One of Opopop's major strengths is the simplicity of its deposit system. Once your customer has received their parcel, all they have to do is drop it off at any La Poste yellow box to return it free of charge. This process is extremely simple and involves no additional cost for the e-buyer. Thanks to this approach, Opopop has an impressive return rate of 97%⁽³⁾. This figure testifies to the efficiency and ease of adoption of this solution.

Fluid, technological and eco-responsible logistics

Opopop not only supplies environmentally-friendly packaging, it also simplifies its integration into your supply chain. Whatever the stage of your project, Opopop will work with you from the initial idea to the integration of reusable packaging on your site, offering solutions that are perfectly adapted to your needs. Thanks to advanced technological tools, e-commerce modules, parcel tracking systems, deposit management and logistics APIs, integration is seamless, optimising the management of returns and reuse of packaging.

In addition, Opopop offers tailor-made solutions, such as the creation of pilots or specific flows, and customised packages to meet your needs. These services guarantee you a transition to circular logistics, without disrupting your day-to-day operations, while reinforcing your commitment to sustainability.

Comply with new environmental regulations

The AGEC (Anti-Waste for a Circular Economy) law, in force since 1ᵉʳ January 2023, requires all companies to incorporate 10% reusable packaging into their shipments by 2027. The obligation applies from 2025 to companies with a turnover of more than €20m. By adopting Opopop's solutions now, you are anticipating this legal obligation and complying with it, while setting an example in terms of environmental responsibility. What's more, by complying with these regulations in advance, you can avoid potential penalties while sending out a strong message to your customers.

Strengthen your responsible brand image with the Reposte label

Consumers are increasingly aware of what brands are doing to promote sustainability. In 2023, 75% of customers say they are aware of responsible delivery and take it into account in their purchasing decisions⁽⁴⁾. Aware of this trend, Colissimo is working hard to identify relevant players that meet environmental and packaging criteria. It's against this backdrop that Opopop, a reference player with the Reposte label and the support of Colissimo, has established itself as an innovative solution for reducing waste. With Opopop, you can proudly display your commitment to sustainability and strengthen the confidence of your customers who are sensitive to environmental issues. This label, affixed to your parcels, positions you as a pioneering brand in responsible e-commerce.

Reduce your long-term costs

Although the initial investment in reusable parcels may seem higher than that of single-use packaging, the long-term savings are considerable. By extending the life of each package over several delivery cycles, you can not only reduce the carbon footprint of your shipments, but also cut your packing costs by avoiding the purchase of supplies such as cartons and cushioning materials. What's more, your e-buyers, like you, will no longer have to worry about waste management, so you'll be reducing your management costs and positioning yourself favourably in the face of potential future environmental taxes.

Colissimo has teamed up with Opopop to help you take the step towards the e-commerce of tomorrow - zero waste e-commerce. Adopting this solution is an opportunity to rethink your delivery chain, enhance your image as an eco-responsible brand, strengthen customer loyalty and, above all, reduce your gas emissions. To help you make the transition to sustainable logistics, there are other things you can do to reduce the carbon footprint of your consignments. Take a look at our advice on shipping your parcels,

Start your transition with Opopop, a winning choice that will benefit both your company and the planet.

Contact your sales representative for more information.