How to present delivery services on your website?

According to the e-Shopper 2022 Barometer, 67.3% of e-buyers consider it fairly or very important to know which carrier will deliver their order. Customers place a high value on previous delivery experience, especially if it took place at the same address.

You can make this easier for your customers by clearly displaying the logos of your delivery partners at key stages of their purchasing journey. 
At the same time, you benefit from the communication and innovations of your delivery partners, boosting customer confidence.

Where to display them :

• On the home page and/or footer of your site
• On product pages
• In your order tunnel at the "choose delivery" stage

Download Colissimo logos 

Don't forget to inform your foreign customers if the carrier you use for your international shipments works with a local partner. 
For Colissimo, we have developed a specific international kit  to reassure your customers by associating the Colissimo brand with the operator who will take over in the destination country.

Among the various actions you need to perform, to make your deliveries a success, communication is the one that will enable you not only to reassure visitors to your site who haven't yet checked out, but also those who have already ordered and have questions. 

So don't forget to create a dedicated delivery page, or enhance the one you already have. There's nothing worse for consumers than having to go to the General Terms and Conditions page... Just the thought of navigating there sends shivers down their spines!

When presenting your delivery services, make sure you provide clear and detailed information:

• Introduce each delivery brand with a short text highlighting their specific features and the logo they will find or have seen in your funnel.
• Information by delivery service or method: For each delivery service you offer, give details of how the delivery will be carried out, including in the event of the addressee's absence. Also specify the specific cost and delivery times for each delivery option.Consult the Colissimo delivery terms and conditions.
• Preparation and delivery times: Clearly distinguish between order preparation time and delivery time. This fulfills your transparency obligation under the Hamon law, and limits incoming calls related to delays. Ideally, display a provisional delivery date for each delivery option in the tunnel at the "choose delivery" stage.
• End-to-end tracking: Offer customers the possibility of tracking the status of their order in real time. Parcel tracking is a must, and a considerable asset for allaying customers' concerns and boosting their confidence. Above all, they want to be kept informed at key stages or in the event of unforeseen events at the customer's stage, or when using the services of your transport partners.
• Contact and Support: Provide clear contact information for delivery support. Customers need to be able to reach you if they have any questions or problems.
  • And we provide you with a turnkey tool for monitoring and interacting  with our Customer Service department.

Transparent communication on delivery, price and lead times, coupled with real-time tracking and responsive customer service, helps create a positive shopping experience and minimize potential complaints.

The most common way of organizing delivery is to rank it in ascending order of price or proximity: home, workplace or vacation.

For home delivery.
The notion of "standard" delivery is not "standard" for everyone. Each website and each individual will have their own definition. So it's important to be more specific, for greater transparency and to reassure your customers.
Don't hesitate to specify whether it will be delivered securely (against signature, with a secure code...) or directly to the mailbox.

For delivery to pick-up points.
It's imperative to simplify your customers' search for the ideal location, because proximity is what matters most to them.
First of all, make sure that :

• The delivery address is visible and can be modified directly on the map to avoid backtracking and process interruptions.
• The location of the address entered on the map should be represented by a "house" icon or a dot of a different color.

Then provide a relevant list, including all carriers if you have referenced several:

• Submit the list of points closest to the address entered by the e-buyer, ideally the 20 closest points, with automatic recalculation of points if the e-buyer moves the map. Remember to adapt the card to the terminal used (pay particular attention to the mobile version, especially if you have "sticky chat" type elements that could limit legibility).
• Display the nearest pick-up points to the address entered, ideally with the carrier's logo on the card (otherwise in the list) and a numbering system to be found on the card, the distance from the address entered displayed in ascending order, pick-up point addresses, prices (if different from one network to another) and a pop-up giving access to opening hours, and ideally to the phone number of the pick-up point.

Notifications, secure delivery and access to the collection point.

• Remember to ask for the cell phone number and explain its purpose, in particular to inform the recipient of the availability and potential transmission of security codes. Set up a system for checking 06 or 07 numbers and limiting the number sequence or identical digits.
• See our ergonomic tips for integrating delivery terms into the "delivery choice" stage of your funnel.