Communication Kit

Description

Colissimo is the French leader in the delivery of parcels to individuals and the essential partner of e-merchants.

Colissimo has ensured the neutrality of its offers since 2012.  The La Poste Group brand continually works to reduce its CO2 emissions and offsets its residual emissions by financing projects with high environmental and socio-economic benefits, in France and around the world.

Colissimo is a strong brand that benefits from the trust capital of La Poste and that the recipients recommend.

19 sorting platforms

up to 37,000 packages per hour

Satisfyed customer

NPS 51
(Enquire NPS Colissimo December 2020 – Colissimo / Epsilon – 665 988 respondent)

471 millions of parcels

In 2020, Colissimo delivered 471 million parcels with a peak of 4.2 million parcels during the peak season.

The most dense geographic network in the territory

with 21,000 points of contact throughout France.

235 countries served

in Europe and Worldwild

 

This page provides you with all the graphic elements as well as their presentation and application rules, to be taken into account for:
  • The integration of Colissimo on your website in your order tunnel

  • The promotion of the carbon-neutral Colissimo delivery since 2012 to your customers and prospects.

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Graphics utilities
Integrate and present Colissimo on your trading site
Inform your customers about delivery
Content
Displaying the Colissimo logo on your merchant site allows you to reassure your customers and prospects by benefiting from the power and reputation of our brand.
 

By choosing Colissimo, you are choosing a responsible delivery partner, which will allow you to enhance your image with your customers.

To help you integrate and put Colissimo online on your website and in your order tunnel, you will find below:

  • The logothèque Colissimo
  • The main rules of application
  • Points of vigilance and prohibited
  • The EcolOgic marker

Colissimo's logos

Several versions of the logo have been created to ensure the legibility of the mark.

However, the use of the logotype in its reference version (in full colour and horizontal) should be preferred.

However, your command tunnels may not allow you to use this version. So below a space of 60x60pix we offer you to use the vertical version.

The main rules of application

Protection zone

The protection zone around the logo is intended to protect it from any graphic element that would interfere with its readability. The protection zone is shown below for the horizontal version of the Colissimo logo.

Exceptional version

An exceptional version of the logo in vertical construction has been created for exclusive use on e-commerce sites, when the (horizontal) reference logo cannot be applied.

Minimum size

 

The minimum size of the logotype ensures legibility in all circumstances.

 

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Points of vigilance and prohibited

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Application on coloured backgrounds

On a white background and exceptionally on a light background, the logotype applies in its reference version.

On a dark background, it is recommended to apply the version of the logotype with the typography in white reserve.

The prohibitions

 

It is imperative to comply with the application rules of the logotype. Any alteration of colour or shape of the symbol and typography is prohibited.

Thus, the following are prohibited:

  1.  Any change in the colour of the symbol or typography
  2.  Any change in the processing of the symbol or typography
  3.  Any modification of the construction of the logo (except versions presented in the charter)
  4.  Any change in the proportion of the logotype
  5.  The use of typography without the symbol
  6.  The writing of the brand name ”Colissimo” in its logotypic typography, both in a title and in current text
  7.  The use of the logo on a visual background that does not allow its legibility
  8.  The application of the logotype in its reference version on a background color too close to one of its colors
  9.  The addition of elements in the logotype or in its protection zone (text, number, shaded...).

 

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The EcOlogic approach La Poste - Colissimo

Colissimo has been ensuring all its CO2-neutral deliveries since 2012. Committed to an ambitious environmental policy, Colissimo continuously works to reduce its CO2 emissions (fleet of electric vehicles, optimisation of loads, investment in the industrial tool, use of electricity 100% from renewable energies) and offsets its residual emissions through the financing of projects beneficial for the environment and the economy, in France and around the world.

By choosing Colissimo, you are choosing a responsible delivery partner, which will allow you to enhance your image with your customers.

The EcolOgic marker

Would you like to highlight your partnership and the carbon neutrality of the Colissimo delivery service with your customers? For this, Colissimo provides you with the EcOlogic marker as well as an accompanying text that you can affix to all your communication tools, website, social networks, physical communication media, customer journey...

The EcolOgic marker highlights La Poste’s environmental approach and values its commitment to reducing its carbon emissions.



This EcOlogic marker (which consists of the logo and the url) can only be used provided that the flows are processed end-to-end by Colissimo (no support by other carriers) and provided that the rules for applying the marker are respected.

 

Text accompanying your media:

 

In order to enhance your image with your customers, we advise you to accompany the EcolOgic marking with the following message:

 

By opting for Colissimo, [your brand] chooses a responsible delivery partner, the leading player in voluntary carbon compensation in Europe, which is committed to reducing its ecological footprint by aiming for 3 objectives: measuring, reducing CO2 emissions in particular by optimizing deliveries, and offset residual emissions by supporting projects in France and around the world.

[Your brand] is therefore committed to more environmentally friendly activities on a daily basis and contributes to more responsible consumption.

 

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Logo Ecologic
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You use our turnkey integration solution
 

The Colissimo iframe page allows you to set up quickly and easily in your control tunnel using a tool developed and hosted by La Poste – Colissimo. This page will be automatically updated by the end of 2015 with the new Colissimo brand identity without any action on your part.

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You integrate Colissimo into your graphic and technical support

 

You have all the latitude to develop your own web page in the colors of your brand by respecting the rules of application of the logo and product name Colissimo. Below you will find some examples of the Colissimo delivery service offering.

You do not have an image in your control tunnel:
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You offer a choice of delivery by geographic proximity and have several delivery operators

Example 1 :
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Example 2 :
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Example 3 :
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You offer a choice of delivery by geographical proximity and have chosen Colissimo as the only delivery operator

Example 1 :
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Example 2 :
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Content
Here we provide you with speech elements to present the delivery process to your e-shoppers, in your delivery information page and your GTCS, according to the offer you offer them.
Description

Colissimo Domicile– no signature

 

Once the package is prepared by us, it will be delivered to you within an indicative time of 48 hours, directly in your mailbox.If it is not big enough and you are absent, a notice of passage will be deposited to you allowing you to choose on the Internet a new delivery date within 6 working days or to pick up your parcel the next day 15h in the post office of your choice.

If you do not express a choice, you will be able to pick up your package at your home post office within 15 days.Follow the routing of your parcel at any time on www.laposte.fr

 

Description

Colissimo Domicile– with signature

 

Once the package is prepared by us, it will be delivered to you within an indicative time of 48 hours and delivered against signature. If you are absent, a notice of passage will be deposited to you allowing you to choose on the Internet a new delivery date within 6 working days or to pick up your parcel the next day 15h in the post office of your choice.

If you do not express a choice, you will be able to pick up your package at your home post office within 15 days. Follow the routing of your parcel at any time on www.laposte.fr

 

Description

Colissimo Point Retrait

With Colissimo Point Withdrawal you have several withdrawal methods to pick up your parcel.

– PostOffice , you can choose the establishment in which you want to be delivered (without having to pass your bill at home) among the 9,000 post offices available throughout metropolitan France.
Once the package is prepared by us, it will be delivered to you within an indicative time of 48 hours and you will be informed of the availability of your package by SMS and e-mail. You can then pick it up within 10 business days. After this time, your package will be returned to us.
Follow the routing of your parcel at any time on www.laposte.fr                     

– relais Pickup , you can choose one of the 7,500 local retailers on the Pickup network, close to your home, workplace or holiday, where you want to be delivered.
Once the package is prepared by us, it will be delivered to you within an indicative time of 48 hours and you will be informed of the availability of your package by SMS and e-mail. You can then pick it up within 10 business days. After this time, your package will be returned to us.
Follow the routing of your parcel at any time on www.laposte.fr                        

– Pickup Station You can choose one of the 500 automatic pick-up instructions to have your package delivered. Set up on your route (train station, metro, parking, shopping malls, etc.) they are accessible 7/7 and 24/24 (except instructions subject to shopping mall schedules and transport areas)
Once the package is prepared by us, it will be delivered to you within an indicative time of 48 hours and you will be informed of the availability of your package by SMS and e-mail. This will provide you with your pick-up codes allowing you to pick up your package for 3 business days. After this time, your package will be returned to us.
Follow the routing of your parcel at any time on www.laposte.fr