Fringuant ensures that every order is delivered in the perfect size, tailored to the measurements of every customer!
Convert your hesitant e-buyers into confident e-buyers by choosing the right size!
As an e-retailer, you know that managing returns is a major issue in fashion. In 2023, more than a third of e-shoppers returned at least one item, and 48% of these returns were due to the selection of a different size from the one expected/needed*. To reduce these returns and improve the customer experience, it is essential to offer an accurate size guide and reliable measurement technology.
Choosing the right size is often a headache for consumers. Unlike a physical shop, where customers can try before they buy, online shopping relies on estimates. An incorrect estimate not only leads to returns, but also to dissatisfaction, which can have an impact on customer loyalty. Added to this is the notion of European size, which is not always uniform, depending on the brand and country, particularly when compared with US and UK standards. An XXS, M or XL cut may therefore correspond to very different measurements. Faced with this uncertainty, many e-buyers order several items to keep only the one that fits, which adds to the logistics costs for e-tailers.
FRINGUANT provides an innovative response to these challenges with an AI-based solution that recommends the ideal size for each garment, based on the customer's exact measurements. Gone are the days of approximate correspondence tables and uncertain measurements! By accurately analysing waist circumference, hips, inseam and other morphological criteria, FRINGUANT optimises size selection, reduces returns and improves the online shopping experience.
How does FRINGUANT accurately calculate a man's trouser size or a woman's dress size?
- Fast, accurate measurements : your customer enters his or her height and weight and takes a selfie of his or her face and shoulders. The selfie is based on a computer vision algorithm that analyses thousands of key parameters, such as gender, age, build, shoulder blades, waistline and face/body proportions, in just one click, to accurately calculate the customer's upper and lower body morphology. This quick measurement takes just a few seconds and requires no special equipment, unlike conventional methods.
- Precise measurement analysis: up to 20 measurements are extracted with a margin of error of less than 2 cm. For trousers, Fringuant's AI accurately assesses waist circumference, inseam and hip width, while for dresses it takes into account ribcage, shoulder width and back arch.
- A comparison with the garment's dimensions: each type of garment has its own characteristics, a slim or loose fit, a rigid or stretchy fabric, a more or less pronounced waist height, etc. FRINGUANT does not limit itself to proposing a standard cut, but incorporates all these elements into its calculations to refine its recommendation.
- A personalised recommendation: your customer receives a precise suggestion of the right fit (XS, S, M, L, XL) according to his or her measurements.
Offer your customers a personalised shopping experience with no returns!
When a customer knows that the garment they are buying will fit perfectly, they are more likely to complete their purchase. By eliminating the hesitation linked to the fit, you reduce the rate of basket abandonment and boost your sales. Whether they're looking for a small European size, XS, or a large XL, XXL or other cut, every customer can be sure that their order will fit perfectly.
Returns are a real challenge for e-tailers, generating high costs and disruption throughout the supply chain. Managing returns, repackaging items, calling on customer service, unbalanced stocks... each return represents a significant operational and financial burden.
With accurate measurements, these complications disappear. FRINGUANT analyses the exact measurements of each customer to recommend the ideal fit and measurements right from the first order. The result? Fewer fitting errors, fewer returned parcels and optimised logistics.
With products that fully meet your customers' expectations, you can limit unnecessary returns and promote more sustainable, environmentally-friendly logistics.
Moreover, the textile industry is one of the most polluting in the world. Every item of clothing you keep avoids having to put it back into stock, potentially destroying it, or going through a resource-intensive reconditioning cycle. By reducing returns due to different size choices, you limit textile waste and the overproduction of clothing, two major factors in industrial pollution.
As an e-merchant, adopting a solution like FRINGUANT allows you to communicate your ecological commitment and strengthen your brand image. You can promote your approach by highlighting more sustainable logistics and making your customers aware of the benefits of choosing a more precise size.
Traditional measuring guides based on a tape measure can be misleading: an incorrectly positioned tape measure, incorrectly reported measurements and the customer ends up choosing a different, unsuitable size. What's more, traditional size recommendation solutions often lack precision, as they are based on questionnaires that require the user to self-assess their morphology - a long, subjective and uninvolving process.
With FRINGUANT, artificial intelligence is revolutionising this approach by offering an ultra-precise digital solution. Using advanced algorithms and morphological data analysis, our technology assesses the ideal fit and measurements for each customer. The tool considers every detail: shirt size, glove size, bra, T-shirt material, underwear and soon shoes. By replacing the tape measure with an intelligent, personalised recommendation, FRINGUANT significantly reduces sizing errors and optimises the online shopping experience.
FRINGUANT's AI doesn't just display an approximate measurement, but analyses the precise measurements of each customer, taking into account the essential parts of the body: waist circumference, length of arms, inseam, width of hips and point of breasts. Each criterion is integrated to propose a European size that goes beyond the classic standards (S, M, L), but also includes the cut and material to recommend the most suitable size. A personalised fit-score is then calculated to assess the garment's compatibility with each customer's morphology.
Colissimo and Fringuant are committed to delivering the perfect garment to your fashion brand customers!
With Fringuant, optimise your conversion rate, increase the average value of baskets and attract new customers! By limiting returns, you can streamline your logistics and improve your stock management.
By choosing Fringuant and Colissimo, you can guarantee your customers an experience free from measurement errors, with no unpleasant measurement surprises and with the guarantee of longer-lasting fashion.
Source : * Multithematic 2023
