Boost your sales with AI: automate your e-commerce advertising with Feedcast.ai!
Companies often lack the time to develop their online visibility. Between managing product catalogues, setting up advertising campaigns on various platforms such as Google Ads, social networks and improving search engine optimisation, the task is complex. These operations are often repetitive and time-consuming, mobilising precious resources.
With the continuing growth of e-commerce, competition is getting tougher all the time. Today, success in this sector is no longer a question of being present, but of being relevant, effective and profitable on all fronts. Faced with a proliferation of channels (Google Ads, Meta, Microsoft Ads...), increasingly complex algorithms and ever stiffer competition, how do you make the most of the situation?
Artificial intelligence is the ideal solution
Artificial Intelligence is no longer a futuristic concept, it's the driving force behind advertising performance today and tomorrow. With the rise of AI and Chatgpt in particular, the way you work has changed. Using AI on a daily basis means you can work smarter and seize new opportunities proactively. But understanding the huge potential of AI is not enough: you also need to apply it effectively to your business. That's why Colissimo has teamed up with Feedcast.ai to make the power of AI accessible and operational for your e-commerce business.
Why is artificial intelligence essential for creating e-commerce advertising?
In the age of digitisation, businesses need to adapt to technological developments to remain competitive. Artificial intelligence now represents a powerful lever for e-commerce advertising. Thanks to AI tools, your marketing actions will be more effective in a number of ways:
- In-depth data analysis: AI processes and analyses massive volumes of data (product performance, customer journeys, market trends) beyond human capacity. You can understand what really works and identify audience behaviour to better guide your strategies.
- Intelligent automation: No more repetitive tasks! AI tools automate the updating of product feeds, the adjustment of bids and the delivery of ads to the right channels at the right time.
- Continuous optimisation: AI uses machine learning to constantly learn and refine your strategies. It optimises your product sheets for each platform, maximises the relevance of your ads and improves your quality score.
- Informed decision-making: With clear dashboards and real-time information, your marketing teams will understand performance and make strategic decisions based on reliable data. They'll be able to measure conversion rates and adjust their workflow.
Save time with AI-driven automation and optimization
Automatically enrich your product feeds
Using natural language processing, AI automatically analyzes, improves and enriches your large-scale product data (titles, descriptions, categories...) to ensure that your information is always accurate and up-to-date. Product sheets are adapted to the constraints of each platform, to increase the visibility of your ads and click-through rates.
Automate title and description management
Thanks to AI technology, automate the creation and updating of title tags and meta-descriptions for your product feeds with high-performance tools like Feedcast.ai. Every page on your site is optimized in real time to meet the requirements of Google's algorithms.
Ensure the ongoing performance of your product feeds
The Feedcast.ai solution continuously monitors your product feeds. Thanks to AI, your information remains synchronized with your website, and you immediately identify indexing errors or broken links. In this way, you preserve the integrity of your data on different platforms, and your website's good positioning on search engines.
Advertise your products on Google Ads, Instagram and more
Automate the delivery of your multi-channel ads
No need to juggle interfaces, launch and manage your advertising campaigns on Google Ads, Facebook, Instagram and Microsoft Ads from a unified dashboard. Each channel is exploited according to its own specificities, guaranteeing optimal visibility for your products without any extra effort on your part.
Adjust bids and your advertising budgets
Feedcast helps you adjust bids in real time according to ad performance, and allocate your budget to the most profitable products and channels, enabling you to maximize your ROAS (return on advertising spend). You can allocate your budget to each channel, prioritizing trendy campaigns that are better targeted and tailored to your audience's preferences.
Track and optimize your advertising performance
Visualize all your advertising performance at a glance
From a unified dashboard, identify your key indicators (sales, costs, conversions), so you can adjust strategies according to performance data, and then target your e-commerce ads according to your customers' preferences.
Get real-time analysis for informed decisions
Feedcast.ai makes the most of data to provide you with :
- customized reports that let you track click-through rates, conversions and ROI.
- automatic alerts to inform you of significant fluctuations, so you can take swift, effective action.
Case study: How an online store made money with AI
An online company specializing in shoe sales was facing high acquisition costs and negative figures, with losses on every euro invested in advertising. A lack of tools and expertise was limiting growth and compromising the profitability of its campaigns. To reverse this trend, the e-tailer turned to Feedcast.ai to automate its natural referencing and optimize the delivery of its advertising.
Results:
- Fewer human errors thanks to a high-performance management tool.
- Better use of Google Analytics and Search Console.
- Significant sales growth.
In just a few months, its conversion rate doubled and its return on investment was multiplied by 5.
See Colissimo x Feedcast.ai in action!
Colissimo and Feedcast.ai have joined forces to offer you a turnkey solution, combining high-performance logistics and intelligent advertising optimization. Thanks to this synergy, you'll improve your customer experience and maximize your sales results.
Test AI technology in your advertising campaigns today. Take advantage of a free trial and discover how Feedcast.ai can transform your online store into a performance hub.
Book your free personalized demo with a Feedcast expert today!
Contact your sales representative to find out more.
