Get into second-hand e-commerce!

The world of consumerism is changing rapidly. Ecological awareness has become a key factor in shaping consumers' buying habits. Faced with growing concerns about climate change and environmental degradation, more and more people are opting for sustainable, environmentally-friendly products. This ecological awareness is encouraging consumers to adopt more sustainable lifestyles, and is having a profound influence on their purchasing decisions.

It is in this context that initiatives promoting a circular economy are gaining in popularity. The rental, reconditioning and second-hand market... in other words, re-commerce is developing, responding to the expectations of modern consumers who are looking for lower-cost products while favouring more responsible and sustainable choices.

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More than just a basic trend, studies show that 1 in 6 online shoppers buys second-hand, and 2 out of 3 of them are from the younger generation*. A golden opportunity for you, e-tailers, to develop your sales in a responsible and sustainable way by responding to new consumer habits.

Source : *Étude IFOP avril 2024

Why turn to second-hand trade?

According to a study by Thredup, the global second-hand market is expected to reach $1,86 billion by 2026, representing 210% growth compared with 2019. There are many advantages to integrating second-hand shopping into your e-commerce strategy:

 

Growth driven by a number of factors:

  • Growing consumer awareness of the environmental and social issues surrounding fashion. The fashion industry is one of the most polluting in the world. According to a study by the Ellen MacArthur Foundation, it is responsible for 10% of global greenhouse gas emissions and 20% of waste water. The production of new clothes requires large quantities of water, energy and chemicals, and generates a lot of waste. Consumers are increasingly aware of this and are looking for more sustainable alternatives.
  • The rise of online resale platforms. Matchmaking platforms and other marketplaces such as Vinted, Vestiaire Collective and Depop have made it easier to buy and sell second-hand products, making the market more accessible and transparent.
  • Changing consumer habits. As well as looking for bargains, as is the case on more traditional online sales sites, consumers have profoundly changed their mindset. They are prepared to buy products that have already been used, and are gradually moving from a logic of possession to one of use, with a few savings to boot.

 

What are the advantages of entering the second-hand market?

  • Reaching new customers. E-buyers looking for second-hand products and bargains are a fast-growing target group. By offering second-hand items, you can broaden your audience and attract new potential customers.
  • Reinforce your eco-responsible brand image. By engaging in second-hand trade, you demonstrate your commitment to a sustainable and eco-responsible approach. This positive approach strengthens your brand image in the eyes of environmentally conscious consumers and has a positive impact on their perception of your company.
  • Boost your sales. The second-hand market is booming and offers strong growth potential. By offering second-hand items, you can diversify your offer and increase your chances of generating additional sales.
  • Build customer loyalty. Consumers appreciate companies that take responsible action. By offering second-hand products, you strengthen the loyalty of your existing customers and contribute to their satisfaction.

How do you get started in second-hand e-commerce?

Integrating second-hand trade into your e-commerce activity doesn't necessarily require you to make radical changes to your logistics. In fact, there are solutions to help you do just that, without disrupting your existing processes.
     

Colissimo, in partnership with Reekom, the first industrial solution for the second-hand market, offers you a turnkey solution to help you launch your re-commerce business with complete peace of mind.

Reekom handles the entire logistics chain for your second-hand products, from collection to resale, including refurbishment, storage and dispatch, with our delivery solutions in particular.

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There's no need to create a second-hand site or make major changes to your logistics.

Reekom can help you every step of the way to make the most of your second-hand products:

  • Refurbishment and upgrading: On receipt of your items, Reekom will authenticate, clean, iron, disinfect and repair them if necessary, and create an attractive product sheet with professional photos. The Reekom offer can be customised to suit your specifications and business model.
  • Storage and stock management: Your second-hand products are stored in secure warehouses and benefit from optimised stock management for maximum availability.
  • Resale through your various channels: Once your products are ready for shipment, you can put them back on sale through your various sales channels: e-commerce site, physical shop, second-hand platforms, etc.

Why choose Reekom?

  • A turnkey solution: Reekom takes care of everything, from collection to resale, including refurbishment and storage. All you have to do is concentrate on promoting and selling your second-hand products.
  • Recognised expertise: Reekom is a leader in second-hand logistics and has unique know-how in this field. You can be sure that your products will be handled with care and professionalism.
  • Saving time and resources: By outsourcing the logistics of your second-hand products to Reekom, you save time and resources that you can devote to other, more strategic activities for your company.
  • A flexible and scalable solution: The Reekom solution is flexible and adapts to your specific needs. You can choose to entrust your entire second-hand logistics to Reekom or select only the services you need.

Re-commerce and an eco-responsible approach

Reekom is committed to working with you to minimise the environmental impact of e-commerce:

  • Use of eco-responsible packaging: Reekom favours the use of recycled and recyclable packaging for shipping your products.
  • Optimising transport: Behind Reekom's shipments are the Colissimo delivery solutions and all the actions we take on a daily basis to limit the environmental footprint of parcels, particularly during transport.
  • Recovering unsold items: Unsaleable items are nevertheless recycled through donations to local charities or partnerships with upcycling companies.
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Don't wait any longer, join the second-hand e-commerce movement!

Together, let's transform the way products are managed and delivered for a more responsible e-commerce.

Contact your sales representative to find out more

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