30 Years of E-commerce
Entrepreneurs at the Heart of an Unprecedented Transformation
Thirty years ago, the first parcel was shipped from an e-commerce platform, marking the beginning of a true revolution. Since then, online shopping has become second nature for millions of consumers, reshaping habits, expectations, and consumption patterns. In 2024, e-commerce now accounts for 832 million orders per year in France. Colissimo is proud to have supported this evolution, working alongside all French e-retailers — from the smallest to the largest.
To mark this anniversary, Colissimo is giving a voice to those shaping the future of e-commerce: visionary entrepreneurs sharing how delivery has contributed to their growth.
Colissimo: 30 Years of Innovation Serving E-retailers
From the early days of e-commerce, Colissimo has both witnessed and played an active role in its transformation — always staying close to the market through daily interactions with e-retailers and insights from representative French households to drive innovation. Together with our partners, we’ve developed increasingly efficient logistics solutions — parcel tracking, delivery notifications, faster shipping, simplified returns via letterbox or pick-up point — to meet the expectations of online shoppers and help merchants offer a seamless, high-performing, and responsible experience.
Today, we continue to innovate to meet the challenges of tomorrow’s e-commerce:
- Flexibility: Home delivery within narrower time slots, pick-up point and locker delivery options
- Security and transparency: Real-time tracking and new options such as secure deliveries and returns using a code
- Eco-responsibility: Deployment of greener solutions, including 100% carbon-free delivery in Paris (and soon in 22 major French cities), and a 53% reduction in CO₂ emissions per parcel between 2013 and 2024 — now averaging 281g CO₂ per parcel.
A milestone year marked by major highlights
To celebrate this 30-year milestone, Colissimo is launching a special communications campaign across press, radio, digital platforms, and social media. Throughout the year, we’ll be sharing how we continue to support e-retailers in building a more innovative and sustainable e-commerce future.
From Vision to Success: 30 Years of E-commerce Entrepreneurship
E-commerce is, above all, a human story. Every brand has its journey, its ambitions, and its own challenges in winning over customers.
Laura Toledano, General Manager France at Zalando, highlights the vital role of logistics in customer experience:
«“A smooth and fast delivery is a fundamental expectation for customers. At Zalando, we've always aimed to optimise the post-purchase experience, and working with partners like Colissimo helps us deliver on that promise.”»
📖 Read the full interview in French: here
Johann Bonnet and Matthieu Batteur, founders of Les Petits Culottés, speak to the importance of responsible delivery:
«For a brand like ours, with transparency and ethics at the core of our mission, it was essential to choose a delivery partner aligned with our values.»
📖 Read the full interview in French: here
Lisa Nakam, Co-director at Jonak, emphasises how delivery enhances the brand experience:
«In fashion, the customer journey doesn’t end at the point of purchase. Speed, flexibility, and delivery quality are key to ensuring satisfaction. »
📖 Read the full interview in French: here
To mark this evolution, Loukoulouk, the Veepee mascot, appears in the press.
Jacques-Antoine Granjon, founder of Veepee joins Jean-Yves Gras in a special radio feature broadcast on major French stations.
📖 Read the full interview in French: here
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