Find out how to optimize your shopping journey right down to the last mile.

E-commerce in France turns 30!
A revolution redefining consumer behavior

30 years ago, the very first parcel was sent from an e-commerce site, marking the start of a revolution that was to transform our way of consuming for ever. Today, online shopping has become an integral part of French daily life, and a constantly evolving sector.

✔ The 2000s: the rise of e-commerce
The rise of the first e-commerce giants has democratized Internet shopping. Consumers are beginning to gain confidence, and logistics are gradually adapting to meet the first delivery requirements, with a must: home delivery and end-to-end tracking.

✔ The 2010s: the era of mobile and user experience
With the explosion of m-commerce and marketplaces, the shopping experience is becoming more fluid and intuitive. The “One-Click Checkout” trend and the rise of simplified payment services are transforming the purchasing tunnel, while delivery is speeding up and diversifying.
In 2013, 73% of households received at least 1 e-commerce parcel, and 50% alternate between home delivery and point of collection.

✔ The 2020s: between ultra-commodity and environmental responsibility
Consumers are no longer content to place occasional orders online. For them, every detail counts: flexibility and choice, comfort and security, and the environmental impact of their deliveries.

Today, more than 9 out of 10 households* receive at least one parcel from an online purchase, and 87% of them mix delivery locations, while still strongly favoring the convenience of home delivery. And beyond price and product, one criterion directly influences conversion and loyalty: the delivery experience.

What are the delivery challenges for an e-commerce site?

1 in 2 shoppers abandon their shopping baskets when delivery options don't meet their expectations.
58% of customers consider the choice of delivery method as important as payment.
The transparency of delivery times and the choice of delivery method are elements that directly influence the finalization of a purchase.
75% of consumers consider eco-responsible delivery to be an important criterion in their choice.

1 in 2 shoppers abandon their shopping baskets

when delivery options do not meet expectations.

The good news? A well thought-out delivery strategy can considerably improve your conversion rate, while building customer loyalty. That's why, on the strength of our 30-year relationship of trust with major e-merchant shippers and our knowledge of parcel recipients based on over 1.5 million daily deliveries, we've designed this white paper, an indispensable resource for all e-merchants wishing to make delivery a growth lever in the current context.

Why download this white paper on online sales and delivery?

In this expert guide, we provide you with key insights and concrete solutions for :

✅ Understand consumers' expectations: what are their delivery choice criteria and how do they influence their purchasing decision?
✅ Reduce cart abandonment by offering a delivery experience aligned with online shoppers' expectations.
✅ Enhance your brand image with reliable, fast and transparent delivery.
✅ Take advantage of responsible delivery to appeal in the right way to customers concerned about their environmental impact.
✅ Implement concrete best practices to effectively integrate delivery options into your purchase tunnel and increase orders.

This white paper will help you understand the impact of delivery on conversion and make the right decisions to boost your sales.

Who is this white paper intended for?

A white paper designed for e-merchants and marketing decision-makers and those who drive or influence the acquisition and conversion strategy of an e-commerce site:

Marketing and Digital Directors: to align delivery strategy with consumer expectations and boost conversion rates.
: to offer a smooth, frictionless shopping experience and improve customer satisfaction.

Make it a strength that improves your conversion rate and customer satisfaction.